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As the mobile enterprise advances and the demand for pinpointed services increases more rapidly than organizations can keep up, the demand to integrate SMS solutions into mobile platforms becomes especially important. Regardless of the size or mission of your company, a universal SMS termination service must be in place in order to deliver secure messaging across all networks and platforms.

Thanks in part to competition and better consumer protection practices being put into effect, the reduction in local and international mobile call costs has led mobile termination operators to consider adding SMS services. By adding SMS termination services for applications like marketing campaigns, voting, information provisioning, etc., organizations can enable the delivery of SMS test messages seamlessly between networks.

However, in order to provide that additional layer of SMS termination services, companies need to take a step back and determine what solution is best suited for their organizations based on their individual goals. Not to mention, it is important that the infrastructure chosen to implement this service can meet current and future demands to provide the foundations for a secure, competitive and profitable business, especially as the mobile market continues to change.

Although the SMS market is growing at a steady rate, it is still important to remember that by having a strong and reliable SMS termination solution, you are not only offering a more complete solution for your customers, but you are also offering a more efficient one. iQSim’s SMS Termination solution, IRON Suite, can be used to support simultaneous calls and SMS termination and also works to collaborate with any external SMS application software to provide a full end-to-end solution.

Join Ronen Shpirer, product marketing manager of iQsim on Tuesday, July 24 for a live presentation called “Building an Optimized Bulk SMS Termination Infrastructure” at 11am ET/8amPT. The free webcast will explore the market review of SMS-based applications at a general level as well as the criteria upon which a suitable solution can be chosen.

If you are an SMS termination operator, mobile call termination operator or the decision maker at your company looking for recommendations to expand your current service to offer SMS, you don’t want to miss this event. Register now!

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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